One way to tell that an interview has gone ‘well’ is how many notes you’ve actually made…. And how well the conversation stays on track…. I have never had a more fun, informative and off topic interview with anyone! Kristy Withers of Incy Interiors had every reason at this years Life Instyle/Kids Instyle exhibition to be time poor. Launching Incy’s ridiculously successful collaboration with Kip & Co and coping with the constant, excited enquiries and orders would put anyone out.
So naturally I was thrilled to secure a moment of her precious time to chat about this new range and everything Incy. It was honestly the greatest chat I had with anyone at the exhibition that weekend, we ‘yarned’ for over an hour, constantly rambling off topic, forgetting what the original question was…. and I was given a beautiful glimpse into the mind behind this amazing brand and now love it oh so so much more 🙂
At the end of the day I got in touch because of the recently launched, incredibly fun and refreshingly different Incy Interiors and Kip & Co collaboration. Featuring Kip Beds (one boy, one girl) and a unisex Kip Cot, these are bright, fun and a beautiful balance between stylish and ‘kiddy’. They can be the focal point in a pared back, clean lined room…. or the starting point to go absolutely crazy with colour and fun! My two opposing design sides are at war with each other right now. 🙂 Have a look, you decide, how would you style these beauties? And read on below for our yarn with Kristy (sorry the entire hour long chat remains in my mind.. I’m selfish like that)
Kristy, in four words how would you describe this new range?
Colourful! That’s it! Only one word needed!…. Maybe industrial colourful? This is our sixth time at Kids Instyle and has undoubtedly been our most successful. The range has been received so well! People’s ideas and changing and they are embracing new and different looks for kids’ interiors. Some of our oldest, most traditional stockists have even identified this, snapping up the new range.
Incy has really been on a design journey since starting, initially we leant towards being Australia’s answer to Pottery Barn… but now it’s really me! We’ve really started to come into our own. Starting off a new business is so overwhelming, but now I feel we have nothing to prove.
How old is Incy Interiors and did you ever imagine it becoming what it is today?
Never, ever imagined it becoming this! We started up three and a half years ago when searching for a ‘big boy bed’ for our boy Oscar. Once I have a goal, I become incredibly focused and obsessed with it. I searched everywhere in Australia for what I wanted, looked at importing from overseas, and the option of having it manufactured myself. I lacked the confidence needed to really start a business on my own, but I luckily have a business minded husband who gave me the push needed.
Do you have a favourite product?
The Oscar bed still holds a lot of sentimental value for us. He’s definitely due a bigger bed now but I’m clinging on! It’s really nice actually how attached they are to design and their own rooms. He recently chose the Kip & Co Pizza bedspread for his room, was his favourite! Of course it doesn’t match anything but he loves it. Oscar’s and Polly’s rooms are being redesigned… Bel from Petite Vintage Label and Jacinda from Hide & Sleep have both done design boards for them. The rooms needed a new look, they were all mismatched!
Tell us more about your collaboration with Kip & Co?
When Kip & Co launched, we had just released our coloured bed range. We noticed that everyone bought them together. Any images we saw of one product almost always featured the other. We also worked together a lot in shoots, using each others products and so on. We always got along well and had fun, and one day thought ‘we should do something together!’ This range was really a lot of fun, and we have another collaboration coming out in about four weeks. Completely different again!
What trends do you see emerging at this years Kids Instyle?
Colours, I suppose this is always popular with kids wear. Copper is continuing on, in general homewares as well as kids. And monochrome is having another peak… it kind of diminished but is returning again I think. I love monochrome and really wish I had the restrain to be able to pull it off. This is why the house is such a mismatch of styles, I get attached to too many styles and objects.
As a mum and business owner, what has been your biggest learning curve?
As a mum it is all about balance. I know everyone says that but it’s true. And just getting through each day.. I probably get it right maybe 50% of the time. The last few weeks I’ve been working evenings and weekends, usually after the kids are sleeping… which is stupid, because then I don’t sleep.
Regarding business I really believe in working hard and being nice to people! And be humble. It’s so hard to work with anyone who isn’t nice. It immediately drags you down.
Well you have certainly achieved both Kristy! You have worked crazy hard, deserve all the amazing success you’re having, and stay refreshingly humble and nice to the people around you. Thank you thank you thank you for your precious (and fun) time.
http://www.incyinteriors.com.au you can find a local Incy stockist from the website